British Asia News Network
By Sushma Lobo
London: Organised by Magic of India celebrating the beginning of spring with this colourful fun event, drummers, dancers, DJ- playing the best in Pop, Bollywood and Bhangra music gave the atmosphere on a Sunday afternoon a buzzing vibe, dry colour play and hot food stalls selling tasty delicious Indian food. What more could you ask for! Maybe a sunny day to top off the great event! Well that’s exactly what we had on Sunday 24th March at Cherry Blossom Trees in Swiss Cottage between 11am-2.30pm, a sunny colourful Sunday afternoon. There was a limited capacity and it was a full house. The event was supported by Camden Council and was an incredible family friendly, festive, fun event.
“Absolutely vibrant colourful event nothing like what I’ve seen in London, super family friendly and everyone at the event is having fun, colourful fun” said Reena Methi all the way from South London with her friends. Inspired by the traditional Hindu Festival Holi, also known as “The Festival of Colours” and “The Festival of Love” signifying the arrival of spring and the prevailing of good over evil this Asian influenced fiesta is celebrated around the world. Holi is celebrated with people throwing powdered paint, known as gulal, at each other. For one day the distinctions between castes, religions and gender are set aside and everyone is equal. Magic of India brings this day to London for everyone to enjoy. People from all over London and from around the UK attended the event, the colourful guests had a great time and the sun was shining to add to the vibrant events success. Thousands of people came to join the vibrant joyful celebrations through an expression of dance, colour, music and love, Swiss Cottage was transformed into an open air colour dance party.
Live music gave energy and a buzz to the dance floor where hundreds of people danced throwing colour. It was a spectacular site to see. Live dance performances captivated the crowds and the live dhol players moved everyone in the vicinity to the same beat. Seriously if you have not been to Magic of India’s Colour Dance party I suggest you go next year. It’s a family day out and a experience not to be missed. As we spoke to guest enjoying the colours and fun Kalpika and Gomal said “Happy Holi” as they danced through the crowd to the music, Durga Shah said “we have all come all the way from Birmingham, my husband me and the kids with our friends, we are so glad we made it”.
Lena and Amit Trevdi were there with their children and live locally “incredible event, vibrant, fun and just beautiful. So nice to be present at this type of event! We want more!”
Keith was there with his kids and wife and said “I can’t believe this is happening in London, Swiss Cottage, we are enjoying the festive celebrations, food and music.”
Tristian a young little boy who came with his family and school friends said “my name is Tristian and I love this because I do Bollywood dance and I love doing this and taking part and I love Bollywood”
Gary and his wife Louise came for the first time “we came from Fulham and cannot wait to come back next year with all our friends”.
The colour dance party guarantees the ultimate Holi/colour dance experience. Magic of India welcomed everyone from all ages and all cultural back grounds, ultimately bringing the community together. This was an event set up by the Outstanding Achievement British Indian Award winner Geeta Srivatava. Geeta nurtures a social enterprise called ‘Magic Of India’ aimed at bringing Indian culture and language alive in a fun and engaging way, through classes, school workshops and festive events. One of her flagship events in the year is the widely attended Holi at London, which evidently is a massive community event.
OMG i just found myself in the pictures! fantastic article1 and the event really was a high energy vibe.
What a colourful event, I didnt know cultural activities like such are celebrated in London by the community. Good read and learning and I will definately look out for the event next year and be going with friends.
Beautifully captured holi event pictures. Well written story and loved the colourful atmosphere of Holi. I can not wait for next year event.
wow love this so colourful i want to go when will this happen again
Wow great pictures , perfectly captured (me ;) ...Brilliant coverage