Pass on the good cheer this winter

  • Wed,30 Jan 2019 05:45:23 AM

British Asia News Network

Smita Sarkar

London: United Kingdom's harshest winter months are being made bearable by Smiths News, UK’s leading newspaper and magazine wholesaler, who have rendered a warm gesture by using their top-class logistics, storage facilities and pick-up networks to help the homeless in twelve major cities in the UK. 28 January was the chosen day for the city of London.

The initiative called “Pass it on – lets keep everyone warm this winter” encourages people to donate their woollen garments, sleeping bags, gloves, caps and essentials like toothpaste and food to those living in the streets. Volunteers and ambassadors got together to distribute essentials to the homeless people from Victoria to the Parliament Square in Westminster and beyond. The 'Dream Team' was spearheaded by Mike Makinson, Luke Simons and Mahendrasinh C Jadeja.


 Volunteers in the street with 'Pass it on' bags

Mahendrasinh C Jadeja became the Ambassador of Pass it On, when his old friend Jon Bunting, CEO, Smith Plc shared his vision to help the homeless. Mahendrasinh is helping the team reach out to the Asian community, who he feels can make a big difference.

Jon Bunting, CEO Smits Plc with Mahendra Jadeja, Ambassador of Pass it on 

Mahendrasinh told britishasianews: "UK has over 1.6 million Asians and if we can spread the word among them, the project will greatly benefit. Even if 500 families come out to help, that will make a huge difference. Asian communities are very forthcoming with their help, someone from our community needs to come forward to take the lead on this."

In order to attain this goal, Mahendra is appealing to the Asian communities to drop off their donations, in neat packages when they meet up for social gatherings or during festivals. A simple phone call to Pass it On is all that the organisers need to do to help the homeless.

The company uses its infrastructure to make the process easy for the donors. The donations get picked up from your doorstep. These are then stored, sorted in the warehouses and distributed with the help of volunteers. Started two years ago as a corporate social responsibility initiative, the project has gained momentum, with big corporates like Nike coming forward to help this year.


According to a recent report by Daily Mirror, at least 13000 soldiers were left homeless after they left the military and were forced to rough sleep in the streets and beg for survival. Almost all are reported to be suffering from PTSD. This initiative prefers to help out in the months following Christmas, to keep the season for giving going beyond December. So all you need to do to make it easier for the people in the streets is to be generous and make that phone call.

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