British Asia Network - Shahzad Sheikh
London 3 April 2020 - To mark its 100th anniversary, Mazda has revealed a range of special editions of all the key passenger cars in the company's global lineup. The models adopt a white-and-burgundy two-tone exterior/interior combination, inspired by high-grade versions of Mazda’s first passenger car: the Mazda R360 Coupe.
With Snowflake White Pearlescent exterior paint contrasted with burgundy interior carpet and burgundy leather seats, the models feature a host of bespoke touches including the unique 100th Anniversary badge on the burgundy floormats, the key fob and embossed into the headrests. Externally, the same badge is on the wheel centres and the side of the car. Additionally, the 100th Anniversary MX-5 Convertible features a Dark Cherry fabric roof.
This special 100th Anniversary symbol overlays the current Mazda badge atop the original round logo of the Toyo Kogyo company.
Mazda founder Jujiro Matsuda founded his own foundry company, Matsuda and joined the Toyo Cork Kogyo cork company. After renaming the company Toyo Kogyo in 1927, he led the company into machinery manufacturing, which ultimately led to the production of three-wheeled trucks, building the basis of the Mazda we know today.
Launched in 1960, the Mazda R360 was the firm’s first production car, this stylish coupe micro-car proved to be a huge sales success, and the white body/red roof two-tone design of high-grade versions has 60 years later inspired the exterior-interior colour combination of Mazda’s 100th Anniversary models.
In the UK later this year, a 100th Anniversary Mazda MX-5 Convertible, Mazda CX-30 and Mazda3 will be offered, while 100th versions of the Mazda6 and Mazda CX-5 will be considered at a later date - only 100 of each will be offered. UK pricing and specification of these centenary celebrating models will be announced later in the year.