British Asia Network - Shahzad Sheikh
London 24 October 2019 - Lexus is showcasing its 'Lexus Electrified' vision at the Tokyo Motor Show with the debut of the LF-30 Electrified Concept. Although it's a vision of motoring in the year 2030, Lexus talk of 'driving pleasure' by electronically combining and fine tuning the characteristics of the powertrain, steering, suspension and brakes.
It's a fully electric concept with four in-wheel electric motors, and sets a marker for Lexus' first real-world BEV car to be revealed next month, with a plan to have electrified versions of all Lexus models by 2025.
Lexus visually articulated the LF-30 Electrified’s unique energy flow in the styling of the concept which is meant to visually express the energy created by the wheels set at the corners of the vehicle body streaming toward the vehicle cabin and past the driver to directly flow onto the road surface.
Since there's no need for an engine bay or radiator grille in a fully electric car, Lexus reinterpreted its famed 'spindle' grille design language to span the entire vehicle architecture. The window glass, which continually stretches from the front to rear, the muscular fenders, and the wing-shaped headlights form the contours of the Lexus iconic spindle.
The opacity of the side windows can be freely adjusted, providing occupants with expansive views of the surrounding scenery and a high level of privacy at night and in other situations - which we'll leave to your own imagination.
The colour of the front face of the vehicle and luminescence patterns help identify from the outside whether the vehicle is being operated in its normal mode or in its autonomous driving mode. The exterior color ‘voltaic sky’ employs a leading-edge metal-infused coating to achieve a unique quality tinted by a touch of blue-green.
The interior employs the concept of 'Tazuna' which is inspired by how a single rein can be used to achieve mutual understanding between horse and rider, so all the controls are on the steering and the display is heads-up so the driver is not distracted from driving. There's also gesture control and augmented reality. The rear seats use artificial muscle technology to mold to their occupant, and can support various modes such as reclining, relaxation, and alert functions.