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Two Indian students turn Rs 10 Lac start-up into Rs 20 core business

Sep 23 (BAN/CD): Two students Praween KR and Sindhuja K from Bihar and Hyderabad respectively, decided to start something of their own while pursuing their bachelor’s course at National Institute of Fashion Technology, Chennai, according to the inspirational story published on online portal youstory

In 2015 when e-commerce was a fairly new phenomenon, the duo started thier own online clothing brand, Young Trendz , in September with an investment of Rs 10 lakh. Soon they started selling on online marketplaces like Flipkart, Amazon, Voonik, and Paste. Consequently, they launched their own e-commerce site.

Sindhuja tells YourStory that the company started with 10 orders a day on their website. By the eighth semester, they were doing customised t-shirts by collaborating with more than 100 colleges across the country including IITS and IIMs.

YoungTrendz grew as a company, receiving up to 1000 orders a day. Their immediate priority was to have a seamless product development channel, which was only possible in Tirupur, the knitwear and manufacturing hub of India, according to YourStory.

Tirupur turned out to be a beneficial place for them in terms of product development and sourcing raw materials,despite both Praween and Sindhuja not being native Tamil speakers.

The startup was always geared towards young people and keeping up with the latest trends. Their tagline says: Stay Young, Live Trendy.

The target audience of the brand are youth aged 18-28.

According to YourStory, Sindhuja says: “We monitor trending things on social media and day-to-day life for our inspiration (for graphics). The competition is very tough; our products compete with almost 1.5 lakh products to be on the first page (on online marketplaces), which mostly includes international and homegrown brands.”

Young Trendz consists of a team of 30 people and has warehouses in Telengana,Karnataka, Haryana, Maharashtra and Tamil Nadu. Soon, another one will open in West Bengal, too.

Sindhuja says these warehouses help cater to their customers pan-India. They get highest demand from Delhi, followed by north-eastern states and West Bengal, and 90 percent shipments are delivered to the customer before the promised date.

Young Trendz was the first to introduce the concept of couple clothing, a popular trend in the Chinese and Korean markets, to India.
Around Valentines’ Day in 2016, they did a trial by selling limited stocks. The great response and requests from customers led to further additions and couple clothing comprise 20 percent of sales today, YourStory reports.

Sindhuja says graphics, implementation of international trends, and quick delivery work as their USP. Young Trendz now has three designers and outsources photoshoot and ad campaign shoots.

The brand is also affordable to the average college student as the prices range from Rs 250-600. There are more than 3500 products across all e-commerce marketplaces, which generate 70 percent of the revenue.

As both Praween and Sindhuja belong to a non-business background, they had to learn a lot of new tricks for the trade like reading Class 12 books, learning a new language and understanding taxes.

The company had made a turnover of Rs 20 crore in 2018.

Praween and Sindhuja’s story proves that with enough hardworking, dedication and passion, one can take a start up to new heights of success.

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